Digital marketing innovation accelerated rapidly in 2020 with no signs of slowing down. With new tools and technologies available, organizations are ramping up their efforts to engage their audiences online. To stand out from the crowd and achieve your goals, you need to understand how to leverage the power of visual storytelling.
In this live, 30-minute webinar, Michael Hoffman, CEO of Gather Voices, is joined by Shlomi Ron, CEO of the Visual Storytelling Institute (VSI), for a conversation about the visual storytelling trends you need to know to reach your organization’s objectives faster. They’ll discuss:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
I believe people respond better when they can see their problems mirrored in a meaningful visual story. Hi, I’m Shlomi Ron, the CEO of the Visual Storytelling Institute (VSI), a seasoned digital marketing strategist with over 20 years of experience having worked both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. I started the Visual Storytelling Institute to combine my marketing expertise with my passion for visual stories stemming from my interests in classic Italian cinema (cafePellicoa.com) and video art (BukySchwartz.com).
At VSI, I help brands connect better with their audiences through visual storytelling consulting, training, production, and thought leadership. Select clients include RTI International, Cable & Wireless, Pearson Education, PTC, Miami-Dade College – to name a few. These days, I teach Brand Storytelling at the University of Miami’s Business School. My book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. I also host the Visual Storytelling Today podcast which ranks the 20 best business storytelling podcasts on the Web. I serve as a board member and mentor on several organizations that empower entrepreneurs. Outside work, I’m a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with my classic Italian cinema interest.
