Video is not just a tool for your marketing department. From Internal Communications to Continuing Education to Events and more, association and nonprofit professionals across departments are engaging their communities with authentic video content. But what does that actually look like in practice?
We invited Marcie Stern, Director of Learning and Organizational Development at the Alzheimer’s Association, to join Michael Hoffman of Gather Voices for a collaborative case study session. They discussed:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
