Authentic video content from real people creates real engagement. By incorporating user-generated video content into highly polished pieces, you can increase the trust, empathy, and relatability of your piece. So how do you actually go about incorporating more user-generated content into your video strategy?
We invited Alex Palmer, Director of Content Services at Northstar Travel Group, to join Joel Resnik of Gather Voices for a collaborative case study presentation to discuss just that. They covered:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
