Through the whirlwind of change we’ve experienced over the past two years, the valuable role associations serve, not just in their industries, but across our entire society, has never been more clear. 2022 will demand sharp attention to meeting the needs of members, continued focus on diversity, equity and inclusion work, and sustained innovation. It’s challenging to know where to begin.
That’s why we invited Michelle Mason, CEO and President of the American Society of Association Executives (ASAE), and Steven C. Anderson, Chair of the Board at ASAE and President and CEO of the National Association of Chain Drug Stores (NACDS), to join Michael Hoffman, CEO of Gather Voices, for a 30-minute conversation. They discussed:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
Steven C. Anderson, FASAE, CAE, IOM, is President and Chief Executive Officer of the National Association of Chain Drug Stores (NACDS), a position he assumed in 2007. He also serves as Chairman of the Board of the NACDS Foundation. Over the past 33 years, he has been the President and Chief Executive Officer of three large national trade associations.
Steve is currently the Chair of the Board of Directors of the American Society of Association Executives (ASAE). In 2020, ASAE selected him as a Fellow, one of the association community’s highest honors.
He served three terms on the Board of Directors of the United States Chamber of Commerce, and he is currently a member of the U.S. Chamber Foundation Advisory Committee. Steve also served as Chairman of the National Board of Trustees of the U.S. Chamber’s Institute for Organization Management.
Steve serves on the Board of Visitors of the Wake Forest University School of Business as well as on Elon University’s President’s Advisory Council. He served as the Paul E. Wise Executive in Residence at the University of Delaware’s Alfred Lerner College of Business and Economics. Steve served for 10 years on the Board of Trustees of Cornell College. Former Secretary of State General Colin L. Powell selected Steve to serve for a decade on the Board of Trustees of America’s Promise, which was founded by Powell.
Steve was named the “2016 Trade Association CEO of the Year,” by CEO Update magazine, the most prestigious award in the association profession. He was also named the “Association Executive of the Year” by Association Trends newspaper. Mass Market Retailers magazine cited Anderson as one of the 50 most influential people in mass market retailing. On two occasions, Washingtonian magazine has named Anderson as a “Power Player” and one of the nation’s “50 Best” trade association executives. Fortune Small Business magazine selected Anderson as one of its “Power 30” in America. Under Anderson’s leadership, NACDS was named as one of the “Top Places to Work” by CEO Update magazine.
Michelle Mason, FASAE, CAE serves as the President & CEO of the American Society of Association Executives (ASAE). She is passionate about the advancement of the professional practice of association management.
Prior to ASAE, Michelle served as the President and CEO of Association Forum for seven years; as Managing Director of Strategy and Innovation at the American Society for Quality (ASQ); and Vice President of Strategic and Future Focused Research Programs at ASAE. Michelle currently serves on Destinations International Foundation, and Tourism Diversity Matters (TDM).
Michelle is a Chicago Business Journal Women of Influence Honoree 2019, Chicago Defender Women of Excellence Honoree 2019, and the CEO Update Professional Society CEO of the Year 2020. Michelle is a certified association executive (CAE), Fellow of the American Society for Association Executives (FASAE) and a Certified Quality Improvement Associate (CQIA).
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
