We get it. Engaging donors continues to be a real challenge. For example, some of your supporters are excited to return to in-person fundraising events and others just aren’t ready yet. And capturing attention in today’s crowded digital landscape is tough. No matter where your community falls, authentic storytelling is a powerful way to maximize engagement and generate more support in-person and online.
But how do you actually do it? We invited Maureen Parsons, Sr. Manager of Development at the National Hemophilia Foundation, to join Michael Hoffman, CEO of Gather Voices, for a live, 1-hour conversation on co-creating compelling video stories with your community. They discussed:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
Maureen Parsons is Senior Manager of Development at the National Hemophilia Foundation (NHF). She has worked in the non-profit sector for eight years with experience in fundraising, communications, volunteer management and community outreach. She is passionate about engaging young professionals in philanthropy and currently volunteers with Greater Indy Habitat for Humanity and Best Buddies of Indiana. Maureen graduated from Saint Mary’s College in 2013 with a Bachelor of Arts – majoring in Mathematics and Political Science.
