If your organization is like most, once you create and deploy a video asset, you set it and forget it. But, every piece of video content that you create has the power to do so much more. To extend the life of your video content and accelerate your impact,repurposing the video content you gather. So how do you actually do it?
We invited Ning Duan, Manager of Membership and IT at the American Society of Transplant Surgeons, and Lottye Lockhart, Communications Manager at the Society of Interventional Radiology, to join Joel Resnik for a panel discussion about how to maximize the value generated by the videos they collect by repurposing them across multiple campaigns and channels. They covered:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
