For too many associations and nonprofit organizations, video is seen as a tool that is reserved for the marketing department. Whether they use a full-service agency, a contracted resource, or even have in-house resources, video is not something that is regularly incorporated into the day-to-day life of most team members. But video is too important to live in a silo, and thanks to innovative technology solutions, you no longer need to be a video expert to incorporate it into your strategy. 

We invited Joel Alsup, a video producer at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital, to join Joel Resnik of Gather Voices for a collaborative case study presentation on putting these ideas into practice. They discussed:

• Why video is too important to be limited to one resource or team within an organization
• The various ways that St. Jude incorporates authentic video content into their strategy
• Best practices for providing tools that enable people across the organization to leverage the power of video