When it comes to maximizing attendance and engagement for events, collaborating with attendees, speakers, sponsors, and staff to produce content drives meaningful results. But many event professionals are still building this muscle and understanding how to get started can feel overwhelming.
That’s why we invited Fallon Cryer, Co-Founder and Partner at beedance, to sit down with Michael Hoffman from Gather Voices for this collaborative case study presentation. They discussed:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
