It’s not enough to create high-quality Continuing Education courses. You also need to maximize attendance to deliver more value to more members and more profitable revenue to your organization.
A high-converting Continuing Education campaign:
Video is the way to do it.
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
