Event attendees, whether they are attending in-person or virtually, have higher expectations than ever before. To keep attendees engaged, deliver significant sponsor value, and keep the momentum going all year long, organizations must invite the event community to join in the conversation. Co-creating content with speakers, attendees, sponsors, and staff is an innovative and fun way to drive engagement.
In this panel discussion, Kirsten Bohl, Project Lead from the National Math Festival, Leslie Robinett, Marketing Manager, Events at IFMA, and Sarah Murphy, Director of Membership and Marketing at Association Forum, joined Tim Parsons from Matchbox Virtual Media to share the best ways they've found to keep event attendees engaged and deliver real value for their sponsors. They covered:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
