Video is too important to be reserved for key moments in your agenda. Savvy planners are incorporating authentic, short-form content before, during and after their events to drive more registrations, keep attendees engaged, deliver sponsor value, and continue the momentum long after the curtain falls.
So, how should you be incorporating short form video into your plan? And what factors are most important to creating content that people actually want to watch?
We invited Sam Lembeck, President of Production at See3 Communications and writer and director of a myriad of short form content from commercials and web series to short films, to join Michael Hoffman, CEO of Gather Voices for a live, 1-hour conversation on short form video for events. They’ll discuss:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
Born and raised in Los Angeles, Sam grew up on film and TV sets. His father, a well-known sitcom Director, would bring him to tapings where he ate craft service with the likes of Jennifer Aniston, David Schwimmer, Helen Hunt, Paul Reiser, and one special time, Mel Brooks (a bagel). His love of creating and collaboration grew out of watching these talented people work (and eat). Sam received his MFA in Directing from the prestigious USC Cinematic Arts program. His thesis film "Borderline" ran the festival circuit, competing at the Nashville, Cleveland, and Palm Beach International Film Festivals, among others. It also won the audience award at the KCET Fine Cut Film Festival, and then went onto air on their network the following year.
After completing his education, Sam continued directing numerous shorts, music videos, and commercials, and now he's made the jump to TV, with TNT's drama "Rizzoli & Isles". While writing and producing 5 episodes for the hit series, Sam was surrounded by Directors that taught him to appreciate directing, in the spirit of collaboration. By doing so, he is able continue to create the same on-set atmosphere that his dad created - one where people are happy to work hard every day, being creative!
