If your organization’s anniversary campaign feels more like patting yourself on the back than celebrating the people at the heart of your community, it’s not going to resonate. Your members’ stories about their own experiences will be far more impactful than anything that your best copywriters could dream up.
In this live 1-hour webinar, you’ll learn how to co-create the content you need to put your members’ voices front and center as you celebrate your anniversary.
Join Gretchen Powers, Vice President, Marketing and Member Experience at the Council for Responsible Nutrition, Drew Holmgreen, Vice President of Brand Engagement at Meeting Professionals International, and Rose Grandon, Director of Marketing at the Texas Association of School Business Officials, and Michael Hoffman, CEO of Gather Voices to see how it’s done. They discussed:
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Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
Drew has a B.A. in Advertising from the University of Texas at Austin and started his career at McCann-Erickson Southwest working in new business and on a range of accounts. He’s been at Proof Advertising, TM Advertising and more recently Belmont Icehouse, where he helped grow a small boutique agency into a recognized creative powerhouse. Currently, Drew serves as the Vice President of Brand Engagement at Meeting Professionals International; responsible for the organization’s global brand footprint and retaining, acquiring and engaging its worldwide community of meeting and event professionals.
Throughout his more than 20 years in marketing and communications, he’s helped rack up success stories that cover a vast multitude of industries, while gaining awards in media that range from television to print, digital, experiential and beyond. In addition to his work at MPI, Drew’s client experience includes 7-Eleven, Austin Convention & Visitors Bureau, Baylor University, Bell Helicopter, Big Bend Brewing Co, Dallas Area Rapid Transit Authority, E-Z-GO, Hilton Austin, HP Byron Nelson Championship, La Quinta, Lower Colorado River Authority, Mattress Firm, Radisson, Sport Chalet, Tarrant County Public Health, Texas A&M University, Texas Health and Human Services Commission, Texas Health Resources, Texas Tourism, Town of Addison, Visit Big Bend and VisitDFW to name a few.
Gretchen Powers is Vice President, Marketing and Member Experience, at the Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry. At CRN, she oversees development of CRN's content and communications platforms, with a focus on enhancing engagement and building community among members. Key initiatives include CRN's member newsletter, the “CRN Daily Supplement,” and the mobile app, "CRN Connect." In addition, Ms. Powers oversees projects such as CRN's annual reports, the association's overall visual identity, including its website and marketing materials for membership, as well as an array of industry-wide events, educational programs and initiatives. Associated with CRN since 1999, she rejoined the CRN in-house team in 2013 after several years as an independent communications consultant. Earlier in her career, she worked in the graphics and marketing departments of the Chicago architectural firm Holabird & Root.
