We all understand that one of the best ways to engage your audience with content is to include them in the conversation. People want to hear from real people, not brands. People trust real people and social proof has never been more important. But, what’s not quite as clear is how to actually go about co-creating content. 

In this panel discussion, Meg Eberle, Senior Global Customer Reference Manager, JMP Division at SAS, and Amy Thomasson, VP, MarCom at Cure SMA, joined Michael Hoffman of Gather Voices to discuss how they transformed their community into active content collaborators. They covered: 

• Why authentic video content co-created with real people drives results
• How they make it incredibly simple for their members to engage in the video co-creation process
• Simple steps you can take to transform your community from passive consumers of your content into active collaborators