Enhancing Member Loyalty and Engagement with Video

Before Gather Voices, TMA relied on highly produced, videographer-gathered content, resulting in a large, overwhelming library that was often outdated by the time it could be utilized. This led to inefficiencies and missed opportunities, as videos took weeks to produce and were costly to create. The burden on TMA's small marketing team limited the organization’s ability to share timely, engaging content with its members.

With Gather Voices, TMA transformed its video production process, capturing and deploying content quickly and efficiently. This shift not only saved significant time and resources but also allowed for the rapid execution of new ideas, ensuring content remained timely, relevant, and engaging. Key improvements included:

• TMA reduced production costs by 60% and could now capture and edit videos within an hour. “The Gather Voices software was a game changer because it allowed us to quickly and affordably produce high-quality content,” said Jodi Talley, Senior Director of Marketing and Communications.
• Using the platform led to a 50% increase in social media engagement. The ease of use encouraged a culture where creating and sharing videos became natural for members. "The versatility and immediacy of Gather Voices have kept our content fresh and relevant," noted Scott Stuart, CEO of TMA.
• TMA successfully transitioned its podcast to a vodcast format, which not only increased visibility but also attracted sponsorship. "We’ve been able to secure new sponsorship deals, providing additional revenue and brand exposure,” explained Jodi.