Since 1982, the Ounce has pursued a single goal: that all children living in America have access to early childhood education. For their annual Advocacy Day, they used Gather Voices to collect personal video stories from attendees. By collecting videos from their advocates, the Ounce is able to create social proof that gets more supporters to participate in future Advocacy Days.
By collecting personal stories from advocates, the Ounce showed the real impact of their efforts
No need to hire a video crew — one staff member recorded videos in the field using the Gather Voices Video Kiosk
No need to hire a video crew — one staff member recorded videos in the field using the Gather Voices Video Kiosk
By collecting personal stories from advocates, the Ounce showed the real impact of their efforts
No need to hire a video crew — one staff member recorded videos in the field using the Gather Voices Video Kiosk
No need to hire a video crew — one staff member recorded videos in the field using the Gather Voices Video Kiosk
The Ounce only created video for special occasions, working with a video production company
They created dramatically more videos, with more diverse perspectives