The Texas Association of School Business Officials (TASBO) mobilized committee members and their training community to create videos inviting members to attend 20+ Academies and Workshops throughout the year. These videos outperformed every other marketing initiative with a 300% higher click-through rate, and contributed to a 10% year-over-year increase in attendance.
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Reaching beyond the traditional speakers, they gathered creative content from unexpected sources.
Gather Voices’ ease of use allowed trainers across the state to invite members to their regional event.
By creating videos in minutes with Gather Voices, TASBO can stay ahead of the cyclical nature of events.
Reaching beyond the traditional speakers, they gathered creative content from unexpected sources.
Gather Voices’ ease of use allowed trainers across the state to invite members to their regional event.
By creating videos in minutes with Gather Voices, TASBO can stay ahead of the cyclical nature of events.
Previously, to market their 20+ annual regional training academies and workshops, TASBO relied on traditional text and links in their email campaigns and their online community.
Using Gather Voices, TASBO was able to:
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