Sierra Club | Gather Voices

Authenticity

By collecting personal stories from advocates, Sierra Club added authentic voices in support of the cause

With all their advocate videos in one place, the marketing team created promotional content quickly and easily

Advocates sent video from their mobile phones in just a few clicks — no technical knowledge required

Authenticity

By collecting personal stories from advocates, Sierra Club added authentic voices in support of the cause

Convenience

With all their advocate videos in one place, the marketing team created promotional content quickly and easily

Simplicity

Advocates sent video from their mobile phones in just a few clicks — no technical knowledge required

Collecting video from advocates was complicated and time-consuming

Consistency was a problem — Sierra Club had different internal teams who collected video from their supporters in different ways
Sierra Club used email for requesting and collecting video, which was difficult to track and organize
They received videos in dozens of different formats — their team spent hundreds of hours collecting and managing video content

Sierra Club collected member videos with ease

Gather Voices provided a central location for all teams to collect their videos in one place
All video requests were created and distributed using Gather Voices — no more long email threads or inconsistent video messaging
Members submitted their videos directly from their mobile devices to the Gather Voices platform. The marketing team could access video in real-time and begin editing and captioning right away.