SickKids Foundation’s annual fundraising event, ‘GetLoud’, was transitioned to a month-long virtual campaign in response to COVID-19. The team needed simple and safe ways to engage fundraisers in a digital environment. Using Gather Voices’ Video Relationship Management (VRM) software, the team collected over 120 video stories from sponsors, fundraisers, supporters, and ambassadors, which helped them exceed their goal for registered fundraisers and generate more than $1.6M in donations.
In 5 weeks, the team collected 122 user-generated videos without a traditional video crew.
In less than 5 minutes, the team launched a request for video content, with digital rights management.
Using VRM software to collect, edit, & publish videos led to cost savings of $7,000 vs. traditional video production.
In 5 weeks, the team collected 122 user-generated videos without a traditional video crew.
In less than 5 minutes, the team launched a request for video content, with digital rights management.
Using VRM software to collect, edit, & publish videos led to cost savings of $7,000 vs. traditional video production.
Before Gather Voices
SickKids Foundation believed in the power of video to engage and activate their fundraisers in a virtual setting, but collecting the volume of user-generated video content they needed with a large video crew was expensive, slow, and unsafe during the global pandemic.
Using Gather Voices
Using Gather Voices’ Video Relationship Management software, the team at SickKids Foundation was able to quickly, affordably, and easily collect, edit, and publish the user-generated content they needed to engage and activate their fundraising, leading to more donation revenue.
