Teri Carden, creator of Non Dues-a-Palooza, understands the power of video for events. That’s why she incorporated authentic video content into her event promotion strategy, recording dozens of personal video messages and co-creating dozens more videos with sponsors, speakers and attendees - in just 4 weeks and for a fraction of the cost of traditional video production. This powerful content drove click rates up to 281% higher than industry benchmark in emails fueled by Association Briefings, and fueled an average of 266% more engagement on social media, in addition to powering cutting-edge campaigns, like QR codes at check-in encouraging attendees to join the welcome reception.
Video Relationship Management software made it simple and affordable to collect, edit, and publish more than 30 pieces of engaging video content.
In just 4 weeks, Teri and her small, but mighty team collaborated with speakers, sponsors, and attendees to co-create authentic videos.
Video humanized the Non Dues-a-Palooza event promotion strategy, driving up to 281% higher click rates and an average of 266% more social engagement.
Video Relationship Management software made it simple and affordable to collect, edit, and publish more than 30 pieces of engaging video content.
In just 4 weeks, Teri and her small, but mighty team collaborated with speakers, sponsors, and attendees to co-create authentic videos.
Video humanized the Non Dues-a-Palooza event promotion strategy, driving up to 281% higher click rates and an average of 266% more social engagement.
Before Gather Voices, the Non Dues-a-Palooza team used free tools like Zoom and QuickTime to create videos, resulting in content that lacked polish and the professionalism added by captions, frames, and branding. Gathering content from people outside the team was complex and time-consuming.
Using Gather Voices, the Non Dues-a-Palooza team was able to:
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