Marketing Land | Gather Voices

Authenticity

By collecting videos directly from experts, Marketing Land produced truly authoritative content

No need for a video crew or extensive editing sessions — staff used Gather Voices to edit and publish videos

Experts sent video from their mobile phones in just a few clicks — no technical knowledge required

Authenticity

By collecting videos directly from experts, Marketing Land produced truly authoritative content

Convenience

No need for a video crew or extensive editing sessions — staff used Gather Voices to edit and publish videos

Simplicity

Experts sent video from their mobile phones in just a few clicks — no technical knowledge required

Collecting video from experts required a professional video crew, which had inherent limitations

Given their budget, Marketing Land was limited in the number of videos they could produce each year
They could collect videos during their conferences, but coordinating crews and edit sessions required extensive time and resources
Without a team of video editors, they struggled to produce quick, nimble video for social media and blogging

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Marketing Land staff seamlessly integrated video into their content production process

Using Gather Voices, there was no limit to the amount of video they could collect
Some videos were collected at conferences, and others were recorded by experts on their mobile devices — either way, they used their phone cameras plus the Gather Voices solution
With videos uploaded instantly to Gather Voices, staff members could caption, edit, and publish videos in minutes