Kidango, an early learning nonprofit, needed to educate staff about the COVID-19 vaccine. To encourage staff to get vaccinated, Kidango launched the #MyShotSnapshot campaign, which featured the real vaccination experiences of people within the organization, including the CEO. Kidango gathered more than 20 user-generated video stories from vaccinated team members and quickly published them to a landing page. This authentic video content offered compelling social proof that helped Kidango bring vaccination rates among their 600+ staff to 85%.
In just two weeks, the Kidango team collected 24 authentic video stories from staff across more than 6 departments.
The Gather Voices’ tool offered simple lighting, sound, and framing guidance to video creators, streamlining the video process for Kidango’s busy team.
Kidango staff were able to record their video stories anytime and anywhere, using their own phones, tablets, or computers.
In just two weeks, the Kidango team collected 24 authentic video stories from staff across more than 6 departments.
The Gather Voices’ tool offered simple lighting, sound, and framing guidance to video creators, streamlining the video process for Kidango’s busy team.
Kidango staff were able to record their video stories anytime and anywhere, using their own phones, tablets, or computers.
Before Gather Voices
Before Gather Voices, manually gathering video content from staff members was complex, time-consuming, and expensive.
Using Gather Voices
Gather Voices’ Video Relationship Management software enabled the Kidango team to:
