For the first time, the American Society of Transplant Surgeons (ASTS)’s 21st annual State of the Art Winter Symposium was presented as a virtual event. To maximize attendance, ASTS incorporated user-generated video into their marketing strategy. By optimizing their event invitation email with a simple and authentic video from the Chair of the Winter Symposium Planning Committee, ASTS achieved 320% higher click-through rates, increased attendance 6% year-over-year, and delivered a 7.5x return on investment.
The incremental revenue associated with their event emails generated a 7.5x ROI and a 6% lift in attendance year-over-year.
Through A/B testing, ASTS observed a 3.2x higher click-through rate when they incorporated video in their email marketing plan.
Gather Voices software solutions made video collection, editing, and publishing so simple that a production agency wasn’t needed.
The incremental revenue associated with their event emails generated a 7.5x ROI and a 6% lift in attendance year-over-year.
Through A/B testing, ASTS observed a 3.2x higher click-through rate when they incorporated video in their email marketing plan.
Gather Voices software solutions made video collection, editing, and publishing so simple that a production agency wasn’t needed.
Before Gather Voices
ASTS’ annual State of the Art Winter Symposium was traditionally held as an in-person event, but it was held as a virtual experience in 2021, due to the impacts of COVID-19. The team needed simple, affordable solutions to generate attendance and engagement virtually.
Using Gather Voices
Using Gather Voices’ VRM software, ASTS collected a video story from the Chair of the Winter Symposium Planning Committee, which they edited and published in their email marketing channel. This simple, turnkey video marketing tactic empowered ASTS to achieve:
