The Association of Rehabilitation Nurses (ARN) made peer-to-peer video storytelling a key part of their strategy for encouraging more members to apply for ARN Board positions. Using Video Relationship Management software, ARN collected authentic user-generated video (UGV) content from 100% of their past board members and compiled them into an engaging promotion video. And they did it in just 3 weeks and for a fraction of the cost of hiring an agency. The resulting video earned 269% more video views on YouTube than videos without UGV content and drove a higher board application submission rate.
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Authentic UGV content from former board members was viewed 369% more on Youtube and 197% more on Facebook than other video types.
In just three weeks, 100% of outgoing board members were coached through the process of recording a high-quality video testimonial.
Using VRM software to collect, edit, & publish video testimonials led to a cost savings of $4,700 vs. hiring a video production agency.
Authentic UGV content from former board members was viewed 369% more on Youtube and 197% more on Facebook than other video types.
In just three weeks, 100% of outgoing board members were coached through the process of recording a high-quality video testimonial.
Using VRM software to collect, edit, & publish video testimonials led to a cost savings of $4,700 vs. hiring a video production agency.
Before Gather Voices
When it was time to engage the next generation of board applicants, ARN was open and excited about trying innovative new tactics. They understood that their former board members had powerful experiences and insight to share with prospective applicants. So, they leaned in to the strategy of putting these authentic voices front and center in their campaign.
Using Gather Voices
Using Gather Voices’ Video Relationship Management software, ARN:
