The Challenge
Before Gather Voices, ASAE's video strategy hit a ceiling:
- Video production was limited to large, costly projects tied to major events. There was no infrastructure to collect content consistently or between those moments, leaving a massive content gap for the rest of the year.
- ASAE had no scalable way to amplify the voices of Black, Hispanic/Latinx, AAPI, and LGBTQ+ members, or to surface authentic peer stories that could support certification recruitment and DEIA programming.
- Multiple business units needed video content independently, but a fragmented, manual process made coordination difficult and resource-intensive.
- Member and staff bandwidth was limited. Traditional production processes created friction and made high-volume, authentic content collection nearly impossible to sustain.
The Gather Voices Solution
Gather Voices gave ASAE a centralized, zero-overhead video pipeline solution that could be used across every program and event:
- Built an organization-wide video pipeline collecting 1,600+ stories from members and staff over five years, using both remote video collection tools and on-site capture at events
- Captured 400 videos at ASAE Annual and 315 videos at MM&C+T over four years, turning attendee reflections, sponsor stories, and award-winner features into immediate marketing assets.
- Gathered 83 stories at CEO Conclave 2025, capturing executive-level perspectives and peer insights from one of the association world's most senior gatherings without a film or production crew.
- Collected 27 CAE testimonial videos from current certificate holders, giving prospective members authentic peer proof to drive certification enrollment
- Gathered 37 video insights from members completing the DEIA micro-credential program, turning participation into visible, community-building content
- Launched dedicated heritage month campaigns collecting 26 stories for Black History Month and 27 for Hispanic/Latinx Heritage Month, with published member galleries driving ongoing community visibility
- Enabled event promotion through speaker, staff, and member videos ahead of programming, creating authentic content that drives attendance and engagement across channels
The Strategic Impact
- 1,600+ videos collected over five years across remote and in-person channels, creating new digital inventory and tangible ROI at every flagship conference and establishing one of the most sustained and diverse member video programs in the association space.
- 800+ event videos captured across ASAE Annual and MM&C+T, giving sponsors, exhibitors, speakers, and attendees a consistent voice at every flagship conference.
- Dedicated content pipelines now support CAE certification recruitment, DEIA programming, heritage month initiatives, CEO-level storytelling, and event promotion, all without relying on a dedicated agency or film crew.
ASAE no longer relies on expensive, event-tied productions to tell its story. Member, speaker, sponsor, and staff voices now show up consistently across every major program, keeping ASAE's 47,000-member community visible, connected, and engaged year-round.
What’s a Rich Text element?
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