When the American Pharmacists Association (APhA)’s annual event was transitioned to a virtual experience, they knew they needed to find innovative ways to invite their community to join the conversation. By using real user-generated video content from members, staff, sponsors, and industry thought-leaders, APhA delivered a high-value and incredibly unique virtual experience. From promotional content to recognition to opening and closing ceremony celebrations, APhA delivered authentic engagement with video.
The videos drove engagement before, during, and after the event, with one video from an influential community member receiving more than 1,000 views
APhA members were able to easily share their video stories despite their busy COVID-19 workloads by recording at home using their own personal devices
In just 4 weeks, 77 user-generated videos were gathered, edited, and shared for an estimated savings of $22,700 compared to hiring a production agency
The videos drove engagement before, during, and after the event, with one video from an influential community member receiving more than 1,000 views
APhA members were able to easily share their video stories despite their busy COVID-19 workloads by recording at home using their own personal devices
In just 4 weeks, 77 user-generated videos were gathered, edited, and shared for an estimated savings of $22,700 compared to hiring a production agency
Before Gather Voices
APhA needed a way to engage and delight the attendees of APhA2021, which was transitioned from an in-person event to a virtual experience.
Using Gather Voices
Gather Voices’ Video Relationship Management (VRM) software enabled APhA to:
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