The American Concrete Institute (ACI) is intentional about making sure that their membership community regularly hears from their organization’s president in a series of emails throughout the year. To make the series more engaging and impactful, ACI incorporates authentic video content from the president into each email. And by using Video Relationship Management (VRM) software, creating these videos is simple, fast, and cost-efficient. And the strategy paid off. By letting their subscribers know to expect a video by including the word “Video” in the subject line, open rates improved by 170%.
ACI’s president is empowered to record video content anytime, anywhere, using his own computer, tablet or phone.
Videos are uploaded directly into the cloud, allowing the ACI team to quickly find, edit, and publish the video messages.
ACI’s members have responded well to the approach, with open rates improving by 170% simply by using the word “Video” in the subject line.
ACI’s president is empowered to record video content anytime, anywhere, using his own computer, tablet or phone.
Videos are uploaded directly into the cloud, allowing the ACI team to quickly find, edit, and publish the video messages.
ACI’s members have responded well to the approach, with open rates improving by 170% simply by using the word “Video” in the subject line.
ACI knew that people want to see more video content from organizations. Text-based emails are easy to ignore and often overlooked in today’s busy world. To drive more engagement for their email messages from the president, ACI leveraged the power of user-generated video.
Using Gather Voices’ Video Relationship Management software, ACI:
