To celebrate their 50th Anniversary, AICC, The Independent Packaging Association, co-created video content with members using Gather Voices. With 85 videos—some captured on-site with the Gather Voices Video Kiosk, others remotely using the Gather Voices software — the campaign achieved powerful results. Social engagement doubled, and click-through rates increased by 300% compared to static posts, showing the impact of real stories.
Having members share their stories in their own words increased overall engagement in the anniversary celebration.
The platform's ease of use allowed members nationwide to contribute, breaking down geographical barriers.
The intuitive nature of Gather Voices facilitated high-volume, quality video content production.
Having members share their stories in their own words increased overall engagement in the anniversary celebration.
The platform's ease of use allowed members nationwide to contribute, breaking down geographical barriers.
The intuitive nature of Gather Voices facilitated high-volume, quality video content production.
Without Gather Voices, AICC’s project would have relied on expensive videographers, requiring extensive planning, longer lead times, and scripted content, limiting control over the final product. With Gather Voices, AICC gained full control, allowing them to create the content they wanted, when they needed it.
Using Gather Voices, AICC was able to:
