It was a celebration of the latest advancements in the industry, and showcased the importance of connecting with peers.
The human element is irreplaceable and the key to attendee engagement. At IMEX, Hard Rock International chose Gather Voices to amplify the activities and engagement they created. Hard Rock understood that they needed to capture and share the emotional connections that occurred in person. They needed to connect the offline to the online, and stay relevant beyond the show floor. And that’s where Gather Voices comes in.
SongDivision, Hard Rock International and Gather Voices joined forces to amplify the show experience for attendees with a series of live songwriting activations, known as ‘Song Slams‘ on the show floor.
Attendees were empowered to craft original songs and collaborate as teams in the fun and engaging sessions, with songs centering around IMEX CEO, Carina Bauer’s theme of ‘Human Nature’ – IMEX America 2023’s talking point.
SongDivision’s world-class musicians, who have performed with music legends Cher, Miley Cyrus, Prince, and many others, have since recorded the songs in a professional music studio. Utilizing Gather Voices, the whole process was documented on video and edited into a series of music videos.
Now, it’s your turn to listen and vote for your favorite tune!
Follow the instructions below from SongDivision USA General Manager, Angus Clark, and the team with the winning song will receive a hotel experience at one of Hard Rock’s renowned global properties.
