AI is transforming the event industry by boosting creativity, efficiency, and personalization. Here’s how event professionals are using AI today and their predictions for the future:
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“We use AI in translation, brainstorming, and developing audience personas,” says Kimberly Hardcastle, President at MDG. “The true potential of AI lies in gathering and using data to create personalized experiences.” Kimberly highlights AI's role in enhancing various marketing functions and its future potential in data utilization.
“I think of AI as my virtual assistant,” shares Dan Piva, Senior Business Development Manager at Gather Voices. “It’s a great idea generator and helps me work more efficiently every day.” Dan sees AI as an indispensable daily tool that inspires creativity and improves efficiency.
“AI provides a quick method to enhance our thoughts,” notes Clarissa Russel, Account Executive at She-Strategies Group. “But we must ensure the content remains accurate and reflects our client's values,” Clarissa emphasizes the speed and enhancement AI brings to content creation while stressing the importance of accuracy and alignment with client values.
“AI eliminates cold calls and automates marketing,” explains Eric Rozenberg of Event Business Formula. “But we must remain focused on our goals and the human connection.” Eric appreciates AI's ability to streamline sales and marketing but warns against losing sight of core objectives and human interaction.
“I use AI for video summaries, note-taking, and email drafting,” says Stacie Resnik, Video Strategy / Customer Success Manager at Gather Voices. “AI will help more with graphics and design, but human creativity is irreplaceable.” Stacie uses AI for various administrative tasks and foresees its growing role in visual aids, yet values human creativity.
“I use AI for research, newsletters, and training,” states Ilana Cheyfitz, Senior Manager Video Strategist and Customer Support Representative at Gather Voices. “It’s about balancing efficiency with authenticity.” Ilana leverages AI for research and communication, focusing on balancing technological efficiency with maintaining authentic human elements.
AI is enhancing the event industry, but the human touch remains essential. As AI evolves, these professionals continue to innovate while staying true to their core values.
To hear the full answers of the experts we featured, click the image above or access the full gallery here.
At Gather Voices, we use AI to enhance our video creation platform, boosting creativity, efficiency, and personalization while maintaining authenticity. Discover how our tools can benefit your organization. Schedule a demo today.
Jen Lapaz is a skilled digital marketing professional specializing in content creation, brand strategy, and audience engagement. At Gather Voices, she drives blog and social media initiatives, manages content calendars, and curates impactful visuals to strengthen brand presence. With a strong foundation in content marketing, email campaigns, and lead generation, Jen excels at crafting compelling narratives that resonate with audiences in the education and tech sectors. Her expertise spans across platforms and tools, making her a versatile asset in any marketing-driven project.
