Gather Voices + Canva = Awesomesauce

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The power of video cannot be overstated. Videos capture attention, tell compelling stories, and connect people in ways that other mediums simply can't. At Gather Voices, we're dedicated to simplifying the video creation process, making it accessible for organizations to amplify the voices of their communities. Our mission has always been to empower these organizations through the co-creation of video content, leveraging real stories from real people to drive organizational goals.

We understand that many of our clients are already harnessing the creative potential of Canva, a platform renowned for its intuitive design tools and capabilities, including some powerful video editing features. In our continuous effort to streamline your content creation process and adhere to our core value of simplicity, we are thrilled to announce an exciting enhancement to our service: the Gather Voices & Canva Integration.

This new integration is designed specifically for those who are already comfortable and creative within Canva's environment. It marries the ease of creating with Gather Voices with the sophisticated design and editing capabilities of Canva. Now, without the hassle of downloading and uploading content, users can access their Gather Voices videos directly within Canva. Edit, enhance, and instantly send your creations back to Gather Voices for seamless publishing and sharing. This integration isn’t just a new feature—it’s a new way to unleash your creativity, making the simple even simpler, and transforming the way you engage with video content.

Stay tuned as we dive deeper into how this integration can revolutionize your video content creation, making it easier, more efficient, and infinitely more creative.

The Power of Integration

In the world of digital storytelling, the fusion of two powerful platforms, Gather Voices and Canva, marks a significant leap forward. Canva, with its user-friendly design space, has become a go-to for individuals and organizations looking to bring their ideas to life through stunning visuals. Its simplicity and vast array of features have democratized design, making it accessible to all. Now, by integrating Gather Voices directly within Canva, we are taking this accessibility a step further.

This integration is more than just a technical link between two platforms; it represents a fusion of creativity and ease, streamlining the video creation process. With the Canva toolkit at your disposal, enhanced by the genuine, engaging content from Gather Voices, you or your team can become even more productive. This collaboration empowers you to create videos that are not only visually compelling but deeply resonant with your audience, all while maintaining the simplicity that is central to our values at Gather Voices.

How the Integration Works

To integrate Gather Voices into your Canva experience, simply follow the steps below:

  1. Go to the Apps section in Canva and search for the Gather Voices app.
  2. Add the Gather Voices app with a click; Canva will recognize your credentials if logged into Gather Voices.
  3. Access and import your videos directly within Canva.
  4. Drag selected videos into your projects and onto your video timeline.
  5. Use Canva's video editor to enhance and perfect your Gather Voices content seamlessly.

Now, you can manipulate, enhance, and perfect your Gather Voices content without ever leaving Canva, ensuring that your videos are not just stories, but compelling pieces of digital communication.

Enhancing Your Video Editing Experience

The collaboration between Gather Voices and Canva is a gateway to creativity and flexibility in video editing, catering to the diverse needs and preferences of our users. This partnership is not about replacing one tool with another; it's about providing a palette of options so that you can choose the best tool for each aspect of your project. While Gather Voices excels in simplifying the creation and collection of video content, Canva brings a wealth of editing and design features that can take this content to the next level.

Canva's Unique Editing Capabilities

Canva’s video editing suite has features designed to enrich your video content without needing an advanced degree or hundreds of hours of training with professional editing software. With an expansive library of clips, audio tracks, and animations at your fingertips, the regular folks in your organization can create engaging and dynamic videos. These resources are valuable for adding depth, emotion, and context to your stories, allowing you to craft videos that resonate with your audience.

Another feature particularly useful for Gather Voices clients is Canva's voice-over capability. This tool empowers you to narrate your videos, adding a personal touch or detailed explanation to accompany the visuals. It’s perfect for creating tutorials, testimonials, and stories that require some additional context beyond the visuals.

For those looking to add a bit more flair to their videos, Canva’s access to popular music tracks (available through certain plans) offers the opportunity to set the perfect tone and mood for your content. Whether you're aiming for upbeat and inspiring or calm and reflective, the right background music can transform the viewer's experience and Canva has access to music not available in the Gather Voices platform directly.

Gather Voices’ Specialized Editing Features

On the other side, Gather Voices offers specialized editing features tailored to the needs of organizations looking to harness the power of co-created video content. While Canva provides the broad strokes for design and editing, Gather Voices focuses on the nuances of managing and optimizing user-generated content, such as easy collection, management, and targeted publishing tools that cater specifically to organizational goals. Our frame creation and automated branding options are best-in-class. 

Choosing the Right Tool for Your Needs

The decision of where to edit your video boils down to which platform's features best suit your current project's needs. For projects that require high-level design elements, animations, and music integration, Canva's editing suite will be a nice-to-have. Conversely, when your focus is on harnessing the power of your community's voices, managing a large volume of user-generated content, and leveraging targeted sharing tools, Gather Voices provides the specialized functionalities you need.

This integration doesn’t limit your creative process to one platform; rather, it expands your options, allowing you to leverage the best of both worlds. Whether you start in Gather Voices for its collection and management capabilities and move to Canva for its rich editing features, or vice versa, the integration ensures a smooth transition and a cohesive end product.

As we continue to deepen this partnership, it becomes clear that the true advantage lies in flexibility and choice. By understanding and utilizing the strengths of both Gather Voices and Canva, you can create video content that is not only compelling but deeply aligned with your vision and goals.

Interested in the Canva integration for Gather Voices? If you’re a current client, please reach out to your dedicated video expert. If you’re new to Gather Voices, schedule a demo today and see it in action.

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