In the world of event planning, finding innovative ways to enhance sponsor visibility and engagement is crucial. One proven strategy is the use of in-event sponsor videos. This approach not only captivates attendees but also significantly boosts event revenue. Let's dive into how organizations like ASAE have successfully implemented this strategy using Gather Voices and Popshap.

The Power of Sponsor Videos

Imagine your event's top sponsors and exhibitors having engaging intro videos playing on screens throughout the venue. These videos capture attendees' attention, provide sponsors with enhanced visibility, and contribute to overall event success. This isn't just a concept—it's a reality that has been effectively executed.

Case Study: ASAE MMC+Tech Event

At the ASAE MMC+Tech event, sponsors created engaging videos in advance, which were prominently displayed on Popshap Digital Wayfinders and screens throughout the Walter E. Washington Convention Center in Washington, D.C. This strategy significantly increased sponsor visibility and engagement, creating a dynamic and interactive experience for attendees.

Benefits of Sponsor Videos

• ‍Increased Visibility: Unlike highly produced ads, these conversational videos allowed sponsors to introduce their companies and value propositions effectively. The large captions made them accessible even in crowded and noisy environments.‍
• Monetization: This approach added a new, innovative component to ASAE’s sponsorship packages, turning the videos into a monetizable asset.

Seamless Integration with Popshap

The success of this initiative was made possible through the integration of Gather Voices with Popshap. This seamless, automated process required minimal effort from the ASAE team. Approved videos automatically appeared on screens across the venue, eliminating the need for manual coordination.

Unlock New Sponsorship Opportunities

As sponsors seek more impactful and space-efficient options, video sponsorship is becoming a must-have add-on for event organizers. By incorporating video sponsorships into your event strategy, you can offer sponsors unparalleled visibility and engagement opportunities. Our automated solutions simplify the integration and display of high-quality video content, allowing you to focus on creating an exceptional event experience.

Incorporating in-event sponsor videos is a powerful way to boost event revenue and sponsor satisfaction. Reach out to us to learn more about how you can add a video sponsorship program to your event and explore year-round sponsorship opportunities.

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